Primary is delighted to announce that it has made a significant investment in Diversity Travel, the international travel management company servicing the humanitarian, academic, and not-for-profit communities.
Under the leadership of founders Harish Sodha, Chris Airey, Matt Truin and Sarah Burrows, Diversity Travel has established itself as one of the leading providers of travel management services in its chosen segments, supporting over 900 clients. Diversity has a comprehensive suite of technology-led services providing specialist content alongside additional tools, enabling clients to increase traveller policy compliance and fulfil their duty of care obligations. The business also uses its deep experience of academic travel to provide educational tours for student groups under the Diversity Study Trips brand.
Primary’s investment will support Diversity’s management team as they continue the strong growth momentum the business has enjoyed either side of the COVID pandemic and seek to expand its presence in the US and European markets. Primary has provided significant equity finance alongside management, with ThinCats providing debt facilities to support the buyout.
Chris Airey, Diversity CEO, said: “We are excited to announce this investment and to partner with Primary as we embark on the next chapter of our development. We look forward to continuing to support customers and building Diversity into a truly global operator across the markets and geographies we serve.”
Alec Parkinson, Partner at Primary, commented: “Diversity provides global travel management services to some of the world’s leading humanitarian and academic organisations with a clear customer-focused service proposition and a strong track record of growth. We are thrilled to be working with Chris and the Diversity team to support the company’s next stage of growth through investment in technology, international expansion and service offering development.”
Harish Sodha, founder of Diversity, said “I am deeply proud of the organisation we have built since founding Diversity in 2008. Primary shares our vision for the business and, with their support, I look forward to seeing Diversity continue to thrive and offer a world-class service to the programmes and clients with whom we work.”
The investment into Diversity continues Primary’s strong track record of investing in high-quality B2B sector leaders. Alec Parkinson, Pete Lyons and David Richard led the investment for Primary.
Contact Alec Parkinson for more information