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Primary Backs MBO of ASL Group

Primary Backs MBO of ASL Group

ASL Completes Seventh Acquisition
March 2023

ASL Completes Seventh Acquisition

Primary Backs MBO of ASL Group

Sharples Acquired by ASL Group
February 2023

Sharples Acquired by ASL Group

Primary Backs MBO of ASL Group

Stagwell (STGW) Marketing Cloud acquires Maru Group
October 2022

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs MBO of ASL Group

Primary announces Promotion
October 2022

Primary announces Promotion

Primary Backs MBO of ASL Group

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Primary Backs MBO of ASL Group

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Primary Backs MBO of ASL Group

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Primary Backs MBO of ASL Group

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Primary Backs MBO of ASL Group

Primary Invests in Sigma Sports
March 2021

Primary Invests in Sigma Sports

Primary Backs MBO of ASL Group

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Primary Backs MBO of ASL Group

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Primary Backs MBO of ASL Group

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Primary Backs MBO of ASL Group

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Primary Backs MBO of ASL Group

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Primary Backs MBO of ASL Group

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Primary Backs MBO of ASL Group

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Primary Backs MBO of ASL Group

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Primary Backs MBO of ASL Group

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Primary Backs MBO of ASL Group

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Primary Backs MBO of ASL Group

Maru Group Acquires Lissted
October 2018

Maru Group Acquires Lissted

Primary Backs MBO of ASL Group

Primary Sells Esteem Systems to Roc Technologies
October 2018

Primary Sells Esteem Systems to Roc Technologies

Primary Backs MBO of ASL Group

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas
June 2018

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs MBO of ASL Group

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Primary Backs MBO of ASL Group

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Primary Backs MBO of ASL Group

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Primary Backs MBO of ASL Group

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Primary Backs MBO of ASL Group

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Primary Backs MBO of ASL Group

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Primary Backs MBO of ASL Group

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Primary Backs MBO of ASL Group

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Primary Backs MBO of ASL Group

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Primary Backs MBO of ASL Group

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backs MBO of ASL Group

Primary Announces Sale of Thompson & Morgan
March 2017

Primary Announces Sale of Thompson & Morgan

Primary Backs MBO of ASL Group

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Primary Backs MBO of ASL Group

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Primary Backs MBO of ASL Group

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Primary Backs MBO of ASL Group

T&M Seed Leads to Discovery of Supergene
January 2017

T&M Seed Leads to Discovery of Supergene

Primary Backs MBO of ASL Group

Primary Backs Third Acquisition for Maru Group January 2017
January 2017

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs MBO of ASL Group

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Primary Backs MBO of ASL Group

Primary Backs Further Acquisition for Maru Group
April 2016

Primary Backs Further Acquisition for Maru Group

Primary Backs MBO of ASL Group

Primary Invests in Maru Group
February 2016

Primary Invests in Maru Group

Primary Backs MBO of ASL Group

Thompson and Morgan Develops "Egg and Chips" Plant
January 2016

Thompson and Morgan Develops "Egg and Chips" Plant

Primary Backs MBO of ASL Group

Esteem Wins Dell Enterprise Partner Award
October 2015

Esteem Wins Dell Enterprise Partner Award

Primary Backs MBO of ASL Group

Esteem Recognised with Prestigious Oracle Partner of the Year Award
October 2015

Esteem Recognised with Prestigious Oracle Partner of the Year Award

Primary Backs MBO of ASL Group

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Primary Backs MBO of ASL Group

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Primary Backs MBO of ASL Group

New Appointment for Primary as Dayna Currie joins Manchester Office
July 2015

New Appointment for Primary as Dayna Currie joins Manchester Office

Primary Backs MBO of ASL Group

Esteem Wins Oracle Storage Award
March 2015

Esteem Wins Oracle Storage Award

Primary Backs MBO of ASL Group

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Primary Backs MBO of ASL Group

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Primary Backs MBO of ASL Group

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Primary Backs MBO of ASL Group

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Primary Backs MBO of ASL Group

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Primary Backs MBO of ASL Group

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backs MBO of ASL Group

Esteem Achieves Citrix Solution Advisor Platinum Status
August 2014

Esteem Achieves Citrix Solution Advisor Platinum Status

Primary Backs MBO of ASL Group

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Primary Backs MBO of ASL Group

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer
July 2014

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer

Primary Backs MBO of ASL Group

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Primary Backs MBO of ASL Group

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Primary Backs MBO of ASL Group

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Primary Backs MBO of ASL Group

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

Primary is pleased to announce that it has backed the management buy-out of ASL Group (“ASL”) from the current owners.

ASL is one of the largest independent managed-office services providers in the UK. Headquartered in Cambridge, and with a network of offices across the country, ASL employs 158 people and serves over 5,000 clients, with high levels of recurring revenue.

Under the leadership of Mark Garius and Paul Derry, ASL has established itself as a supplier-agnostic provider, supplying the latest technology from many of the world’s leading manufacturers, including: Kyocera, Ricoh, Canon, Lexmark, HP, Epson, and Konica Minolta.

Primary is investing alongside Mark, Paul and the rest of the management team to support the continued growth and development of the business. The management team has developed a successful track record of acquiring and integrating businesses in its market, having completed 10 acquisitions since 2010.

Managing Director of ASL, Mark Garius, said, “This is an important and significant milestone for ASL that will enable us to continue to grow our business both organically and acquisitively in the market.

Having acquired 10 businesses in the last 10 years, we look forward to the new opportunities that Primary’s investment will bring as we continue to drive better business performance for our customers.”

The deal was led by Alec Parkinson, Oliver Melliss and David Richard at Primary.

 

Contact Neil Wallace for more information

Tel: +44(0) 20 7920 4800
Email: neil@primary.pe

Related News

ASL Completes Seventh Acquisition
Mar 2023

ASL Completes Seventh Acquisition

Sharples Acquired by ASL Group
Feb 2023

Sharples Acquired by ASL Group

ASL Group Completes Further Acquisition
Sep 2022

ASL Group Completes Further Acquisition

ASL Group Expands into the North West
Feb 2020

ASL Group Expands into the North West

Primary Backed ASL Group Acquires Reprotec
Jul 2019

Primary Backed ASL Group Acquires Reprotec

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