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Primary Awarded UK Mid-Cap Deal of the Year

Primary Awarded UK Mid-Cap Deal of the Year

Primary sells Metamark to UPM Raflatac
February 2025

Primary sells Metamark to UPM Raflatac

Primary Awarded UK Mid-Cap Deal of the Year

Metamark achieves Ecovadis Bronze Standard
September 2024

Metamark achieves Ecovadis Bronze Standard

Primary Awarded UK Mid-Cap Deal of the Year

VJ Technology wins another award for its innovative VJ iStore®
August 2024

VJ Technology wins another award for its innovative VJ iStore®

Primary Awarded UK Mid-Cap Deal of the Year

New CEO Appointment at Metamark drives next phase of growth
January 2024

New CEO Appointment at Metamark drives next phase of growth

Primary Awarded UK Mid-Cap Deal of the Year

Primary announces promotions
January 2024

Primary announces promotions

Primary Awarded UK Mid-Cap Deal of the Year

Metamark acquires Fleet Design
November 2023

Metamark acquires Fleet Design

Primary Awarded UK Mid-Cap Deal of the Year

Primary makes significant investment into Diversity Travel
September 2023

Primary makes significant investment into Diversity Travel

Primary Awarded UK Mid-Cap Deal of the Year

ASL Completes Seventh Acquisition
March 2023

ASL Completes Seventh Acquisition

Primary Awarded UK Mid-Cap Deal of the Year

Sharples Acquired by ASL Group
February 2023

Sharples Acquired by ASL Group

Primary Awarded UK Mid-Cap Deal of the Year

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Primary Awarded UK Mid-Cap Deal of the Year

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Primary Awarded UK Mid-Cap Deal of the Year

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Primary Awarded UK Mid-Cap Deal of the Year

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Primary Awarded UK Mid-Cap Deal of the Year

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Primary Awarded UK Mid-Cap Deal of the Year

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Primary Awarded UK Mid-Cap Deal of the Year

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Primary Awarded UK Mid-Cap Deal of the Year

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Primary Awarded UK Mid-Cap Deal of the Year

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Primary Awarded UK Mid-Cap Deal of the Year

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Primary Awarded UK Mid-Cap Deal of the Year

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Primary Awarded UK Mid-Cap Deal of the Year

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Primary Awarded UK Mid-Cap Deal of the Year

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Primary Awarded UK Mid-Cap Deal of the Year

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Primary Awarded UK Mid-Cap Deal of the Year

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Primary Awarded UK Mid-Cap Deal of the Year

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Primary Awarded UK Mid-Cap Deal of the Year

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Primary Awarded UK Mid-Cap Deal of the Year

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Primary Awarded UK Mid-Cap Deal of the Year

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Primary Awarded UK Mid-Cap Deal of the Year

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Primary Awarded UK Mid-Cap Deal of the Year

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Primary Awarded UK Mid-Cap Deal of the Year

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Primary Awarded UK Mid-Cap Deal of the Year

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Primary Awarded UK Mid-Cap Deal of the Year

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Primary Awarded UK Mid-Cap Deal of the Year

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Primary Awarded UK Mid-Cap Deal of the Year

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Primary Awarded UK Mid-Cap Deal of the Year

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Primary Awarded UK Mid-Cap Deal of the Year

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Awarded UK Mid-Cap Deal of the Year

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Primary Awarded UK Mid-Cap Deal of the Year

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Primary Awarded UK Mid-Cap Deal of the Year

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Primary Awarded UK Mid-Cap Deal of the Year

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Primary Awarded UK Mid-Cap Deal of the Year

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

Primary’s sale of Leisure Pass group to Exponent Private Equity has been named UK Mid-Cap Deal of the Year at the 2017 Private Equity Awards hosted by Real Deals this week. This is the second time Primary has won in this category in recent years, having won the award for the sale of Napier Turbochargers in 2014, a transaction which generated a 5.5x return.

Leisure Pass Group, which was acquired by Primary in May 2012 from a group of private investors, generated an impressive return of 7.0x cost of investment for Primary’s third fund. The deal was yet another high returning exit for Primary, with over half of all Primary exits since inception having returned over 3.0x cost of investment.

When selecting the winner, the judges were specifically looking for evidence of the GPs role in helping to create value and contributing to the strategic development of the business and were impressed by the initiatives undertaken during the course of Primary’s ownership. These included the development of numerous new passes across Europe and the US, enhanced product content, a new concierge site to maximise post-sale and in-city customer activity and the digitisation of product delivery through mobile and app-based ticketing. All of this was underpinned by powerful data analytics to gain insight into customer behaviour. During the 4 years of Primary’s ownership, both revenue and EBITDA trebled.

Following the implementation of these value-creation initiatives during Primary’s ownership, a formal process was launched in September 2016 and Leisure Pass was sold in December 2016.

 

Contact Neil Wallace for more information

Tel: +44 (0)20 7920 4800
Email: neil@primary.pe

Related News

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
Jan 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Primary Sells Leisure Pass Group
Dec 2016

Primary Sells Leisure Pass Group

Cutty Sark Among New London Pass Attractions for Summer 2015
Mar 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Gothenberg City Card to Use Leisure Pass LPOS System
Aug 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
Apr 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Leisure Pass Group joins up for New China Tourism Campaign
Jan 2014

Leisure Pass Group joins up for New China Tourism Campaign

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