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Primary announces promotions

Primary announces promotions

Primary sells Metamark to UPM Raflatac
February 2025

Primary sells Metamark to UPM Raflatac

Primary announces promotions

Metamark achieves Ecovadis Bronze Standard
September 2024

Metamark achieves Ecovadis Bronze Standard

Primary announces promotions

VJ Technology wins another award for its innovative VJ iStore®
August 2024

VJ Technology wins another award for its innovative VJ iStore®

Primary announces promotions

New CEO Appointment at Metamark drives next phase of growth
January 2024

New CEO Appointment at Metamark drives next phase of growth

Primary announces promotions

Primary announces promotions
January 2024

Primary announces promotions

Primary announces promotions

Metamark acquires Fleet Design
November 2023

Metamark acquires Fleet Design

Primary announces promotions

Primary makes significant investment into Diversity Travel
September 2023

Primary makes significant investment into Diversity Travel

Primary announces promotions

ASL Completes Seventh Acquisition
March 2023

ASL Completes Seventh Acquisition

Primary announces promotions

Sharples Acquired by ASL Group
February 2023

Sharples Acquired by ASL Group

Primary announces promotions

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Primary announces promotions

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Primary announces promotions

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Primary announces promotions

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Primary announces promotions

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Primary announces promotions

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Primary announces promotions

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Primary announces promotions

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Primary announces promotions

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Primary announces promotions

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Primary announces promotions

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Primary announces promotions

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Primary announces promotions

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Primary announces promotions

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Primary announces promotions

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Primary announces promotions

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Primary announces promotions

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Primary announces promotions

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Primary announces promotions

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Primary announces promotions

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Primary announces promotions

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Primary announces promotions

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Primary announces promotions

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Primary announces promotions

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Primary announces promotions

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Primary announces promotions

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Primary announces promotions

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Primary announces promotions

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Primary announces promotions

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Primary announces promotions

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Primary announces promotions

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Primary announces promotions

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Primary announces promotions

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Primary announces promotions

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Primary announces promotions

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Primary announces promotions

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Primary announces promotions

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Primary announces promotions

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Primary announces promotions

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Primary announces promotions

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Primary announces promotions

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

Primary is pleased to announce the promotion of Oliver Melliss and Alec Parkinson as Joint Managing Partners with effect from 1 January 2024.  

Oliver joined Primary in 2010 and leads Primary’s Services team, with investments such as GatenbySanderson, Readypower and ICS Learn. Alec joined Primary in 2007 and leads Primary’s Technology team, with notable investments including Diversity Travel, ASL and Leisure Pass Group. 

Neil Wallace transitions from Managing Partner to Senior Partner. Neil has played an active role in Primary’s development since 1997, spanning five funds and remains full-time in the business. 

Neil Wallace commented “Alec and Oliver have been leading members of the Primary team for over a decade and this is a well-deserved promotion for both of them. They have been instrumental in leading the shift in Primary’s investment strategy, refocusing its efforts to B2B businesses operating across Services and Technology, and are well placed to lead the firm under this re-focused strategy.”

Oliver Melliss commented “The narrowing of our efforts onto two core sectors is a natural evolution in our investment strategy and reflects the current focus and excellent track record of the partner group here at Primary, led by myself and Alec.” 

Alec Parkinson added “We remain totally committed to investing in the lower mid-market, targeting businesses in the £20 – £100 million range, and backing talented management teams to build outstanding businesses.”

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