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Leisure Pass Group joins up for New China Tourism Campaign

Leisure Pass Group joins up for New China Tourism Campaign

Primary sells Metamark to UPM Raflatac
February 2025

Primary sells Metamark to UPM Raflatac

Leisure Pass Group joins up for New China Tourism Campaign

Metamark achieves Ecovadis Bronze Standard
September 2024

Metamark achieves Ecovadis Bronze Standard

Leisure Pass Group joins up for New China Tourism Campaign

VJ Technology wins another award for its innovative VJ iStore®
August 2024

VJ Technology wins another award for its innovative VJ iStore®

Leisure Pass Group joins up for New China Tourism Campaign

New CEO Appointment at Metamark drives next phase of growth
January 2024

New CEO Appointment at Metamark drives next phase of growth

Leisure Pass Group joins up for New China Tourism Campaign

Primary announces promotions
January 2024

Primary announces promotions

Leisure Pass Group joins up for New China Tourism Campaign

Metamark acquires Fleet Design
November 2023

Metamark acquires Fleet Design

Leisure Pass Group joins up for New China Tourism Campaign

Primary makes significant investment into Diversity Travel
September 2023

Primary makes significant investment into Diversity Travel

Leisure Pass Group joins up for New China Tourism Campaign

ASL Completes Seventh Acquisition
March 2023

ASL Completes Seventh Acquisition

Leisure Pass Group joins up for New China Tourism Campaign

Sharples Acquired by ASL Group
February 2023

Sharples Acquired by ASL Group

Leisure Pass Group joins up for New China Tourism Campaign

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Leisure Pass Group joins up for New China Tourism Campaign

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Leisure Pass Group joins up for New China Tourism Campaign

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Leisure Pass Group joins up for New China Tourism Campaign

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Leisure Pass Group joins up for New China Tourism Campaign

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Leisure Pass Group joins up for New China Tourism Campaign

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Leisure Pass Group joins up for New China Tourism Campaign

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Leisure Pass Group joins up for New China Tourism Campaign

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Leisure Pass Group joins up for New China Tourism Campaign

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Leisure Pass Group joins up for New China Tourism Campaign

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Leisure Pass Group joins up for New China Tourism Campaign

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Leisure Pass Group joins up for New China Tourism Campaign

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Leisure Pass Group joins up for New China Tourism Campaign

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Leisure Pass Group joins up for New China Tourism Campaign

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Leisure Pass Group joins up for New China Tourism Campaign

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Leisure Pass Group joins up for New China Tourism Campaign

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Leisure Pass Group joins up for New China Tourism Campaign

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Leisure Pass Group joins up for New China Tourism Campaign

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Leisure Pass Group joins up for New China Tourism Campaign

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Leisure Pass Group joins up for New China Tourism Campaign

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Leisure Pass Group joins up for New China Tourism Campaign

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Leisure Pass Group joins up for New China Tourism Campaign

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Leisure Pass Group joins up for New China Tourism Campaign

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Leisure Pass Group joins up for New China Tourism Campaign

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Leisure Pass Group joins up for New China Tourism Campaign

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Leisure Pass Group joins up for New China Tourism Campaign

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Leisure Pass Group joins up for New China Tourism Campaign

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Leisure Pass Group joins up for New China Tourism Campaign

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Leisure Pass Group joins up for New China Tourism Campaign

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Leisure Pass Group joins up for New China Tourism Campaign

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Leisure Pass Group joins up for New China Tourism Campaign

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Leisure Pass Group joins up for New China Tourism Campaign

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Leisure Pass Group joins up for New China Tourism Campaign

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Leisure Pass Group joins up for New China Tourism Campaign

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Leisure Pass Group joins up for New China Tourism Campaign

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Leisure Pass Group joins up for New China Tourism Campaign

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Leisure Pass Group joins up for New China Tourism Campaign

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Leisure Pass Group joins up for New China Tourism Campaign

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Leisure Pass Group joins up for New China Tourism Campaign

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Leisure Pass Group joins up for New China Tourism Campaign

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Leisure Pass Group joins up for New China Tourism Campaign

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

Leisure Pass Group has become one of the first 100 companies across the UK to be awarded a new Chartermark declaring it is fit to welcome Chinese visitors.

The GREAT China Welcome Charter is a new initiative from VisitBritain to make Britain the destination of choice for the rapidly-growing Chinese market. Visitors from China have doubled in the last five years and tourism bosses hope they will treble again by 2020. The new Charter will help Chinese visitors easily identify hotels, attractions, retailers and tour operators that are making themselves ‘China-ready’ by providing information in Chinese and adapting their products for the market.

Leisure Pass Group qualified as one of the first Charter members after recently launching a version of its London Pass (www.londonpass.com) website in simplified Chinese, making it easier for Chinese visitors to save money and time on sightseeing at more than 60 attractions across the capital. It joins the Charter along with such respected businesses as British Airways, Virgin, Hilton, Marriott, Harrods and Selfridges, amongst others.

Amanda Truman, Director of Product Marketing at Leisure Pass Group, said: “We are experiencing growing interest from China and our Chinese language website is definitely helping us to capitalise on this.”

Sandie Dawe, Chief Executive of VisitBritain, said: “There is strong evidence that businesses who go the extra mile in catering for certain nationalities quickly reap the benefits. Leisure Pass Group is a great example of a business which has been quick to recognise the massive potential of the Chinese market and invested accordingly. We’re delighted to be able to count them as one of our first 100 members and hope that many more British tourism and hospitality businesses will follow their example.”

For more information about the Charter please see www.greatchinawelcome.com

 

Contact Neil Wallace for more information

Tel: +44 (0)20 7920 4800
Email: neil@primary.pe

Related News

Primary Awarded UK Mid-Cap Deal of the Year
Apr 2017

Primary Awarded UK Mid-Cap Deal of the Year

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
Jan 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Primary Sells Leisure Pass Group
Dec 2016

Primary Sells Leisure Pass Group

Cutty Sark Among New London Pass Attractions for Summer 2015
Mar 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Gothenberg City Card to Use Leisure Pass LPOS System
Aug 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
Apr 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

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