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Gothenberg City Card to Use Leisure Pass LPOS System

Gothenberg City Card to Use Leisure Pass LPOS System

Primary sells Metamark to UPM Raflatac
February 2025

Primary sells Metamark to UPM Raflatac

Gothenberg City Card to Use Leisure Pass LPOS System

Metamark achieves Ecovadis Bronze Standard
September 2024

Metamark achieves Ecovadis Bronze Standard

Gothenberg City Card to Use Leisure Pass LPOS System

VJ Technology wins another award for its innovative VJ iStore®
August 2024

VJ Technology wins another award for its innovative VJ iStore®

Gothenberg City Card to Use Leisure Pass LPOS System

New CEO Appointment at Metamark drives next phase of growth
January 2024

New CEO Appointment at Metamark drives next phase of growth

Gothenberg City Card to Use Leisure Pass LPOS System

Primary announces promotions
January 2024

Primary announces promotions

Gothenberg City Card to Use Leisure Pass LPOS System

Metamark acquires Fleet Design
November 2023

Metamark acquires Fleet Design

Gothenberg City Card to Use Leisure Pass LPOS System

Primary makes significant investment into Diversity Travel
September 2023

Primary makes significant investment into Diversity Travel

Gothenberg City Card to Use Leisure Pass LPOS System

ASL Completes Seventh Acquisition
March 2023

ASL Completes Seventh Acquisition

Gothenberg City Card to Use Leisure Pass LPOS System

Sharples Acquired by ASL Group
February 2023

Sharples Acquired by ASL Group

Gothenberg City Card to Use Leisure Pass LPOS System

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Gothenberg City Card to Use Leisure Pass LPOS System

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Gothenberg City Card to Use Leisure Pass LPOS System

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Gothenberg City Card to Use Leisure Pass LPOS System

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Gothenberg City Card to Use Leisure Pass LPOS System

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Gothenberg City Card to Use Leisure Pass LPOS System

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Gothenberg City Card to Use Leisure Pass LPOS System

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Gothenberg City Card to Use Leisure Pass LPOS System

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Gothenberg City Card to Use Leisure Pass LPOS System

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Gothenberg City Card to Use Leisure Pass LPOS System

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Gothenberg City Card to Use Leisure Pass LPOS System

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Gothenberg City Card to Use Leisure Pass LPOS System

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Gothenberg City Card to Use Leisure Pass LPOS System

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Gothenberg City Card to Use Leisure Pass LPOS System

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Gothenberg City Card to Use Leisure Pass LPOS System

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Gothenberg City Card to Use Leisure Pass LPOS System

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Gothenberg City Card to Use Leisure Pass LPOS System

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Gothenberg City Card to Use Leisure Pass LPOS System

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Gothenberg City Card to Use Leisure Pass LPOS System

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Gothenberg City Card to Use Leisure Pass LPOS System

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Gothenberg City Card to Use Leisure Pass LPOS System

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

The Leisure Pass Operating System (LPOS) has been introduced as the new management platform for the Gothenburg City Card following a competitive tender process run by Göteborg & Co, the organisation responsible for promoting the city as a tourism destination.

LPOS, which operates the Leisure Pass Group’s successful sightseeing cards London Pass, Paris Pass and Berlin Pass, as well as a number of cards in other cities including Copenhagen, Stockholm, Prague and Antwerp, was chosen to provide a seamless system handling all aspects of managing and administering the Gothenburg City Card.

Before moving to the LPOS platform the Gothenburg City Card used two separate systems - one for managing sales and distribution, another for administering customer usage. With card sales growing to around 50,000 annually, the manual processes involved became difficult to manage - in particular stock logistics and calculating payments to featured attractions.

Following a competitive tender process, in December 2013 the Leisure Pass Group was awarded the contract to provide a system tailor-made to Göteborg & Co’s requirements.

The Gothenburg City Card includes use of public transport, parking, entry to attractions and sightseeing tours, so Leisure Pass Group has incorporated a barcode into the card design. This is simply scanned at the point of use to verify the card’s validity, with participating attractions provided with USB barcode readers which link to an LPOS application on a PC, or an android smartphone with the LPOS application loaded.

Financial control has been made smoother with the inclusion in the system build of a bespoke set-up allowing agent orders to be sent directly to Göteborg & Co’s financial software.

The fully-automated LPOS system provides a range of benefits to city pass operators, managing the entire life-cycle of each pass sold, from purchase to usage to invoicing. This provides operators with best-in-class stock control and the ability to instantly ‘hotlist’ cards reported lost or stolen, as well as accurate tracking of how each card is utilised. From here operators can chart patterns in customer behaviour and compare profitability by product type and even by nationality.

Easy to use, the system provides quick, cashless transactions at each featured attraction via card-readers which dial-in automatically to LPOS - creating a convenient experience for the customer and reducing paperwork for attraction operators. Currently, LPOS processes more than 5.5 million visits to attractions every year.

Gothenburg City Card project manager Karin Åman commented: “We were looking for a bespoke system to handle both attractions entries and card sales and distribution. The Leisure Pass Operating System met all our requirements and we also received very good references from other cities using the system. We have been working closely with the Leisure Pass Group since the contract was awarded and are delighted to now launch the next generation version of the Gothenburg City Card.”

 

Contact Neil Wallace for more information

Tel: +44 (0)20 7920 4800
Email: neil@primary.pe

Related News

Primary Awarded UK Mid-Cap Deal of the Year
Apr 2017

Primary Awarded UK Mid-Cap Deal of the Year

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
Jan 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Primary Sells Leisure Pass Group
Dec 2016

Primary Sells Leisure Pass Group

Cutty Sark Among New London Pass Attractions for Summer 2015
Mar 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
Apr 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Leisure Pass Group joins up for New China Tourism Campaign
Jan 2014

Leisure Pass Group joins up for New China Tourism Campaign

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