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Diversity Travel Rebrands as DGI to Accelerate Global Growth

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Diversity Travel Rebrands as DGI to Accelerate Global Growth
October 2025

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary sells Metamark to UPM Raflatac
February 2025

Primary sells Metamark to UPM Raflatac

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Metamark achieves Ecovadis Bronze Standard
September 2024

Metamark achieves Ecovadis Bronze Standard

Diversity Travel Rebrands as DGI to Accelerate Global Growth

VJ Technology wins another award for its innovative VJ iStore®
August 2024

VJ Technology wins another award for its innovative VJ iStore®

Diversity Travel Rebrands as DGI to Accelerate Global Growth

New CEO Appointment at Metamark drives next phase of growth
January 2024

New CEO Appointment at Metamark drives next phase of growth

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary announces promotions
January 2024

Primary announces promotions

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Metamark acquires Fleet Design
November 2023

Metamark acquires Fleet Design

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary makes significant investment into Diversity Travel
September 2023

Primary makes significant investment into Diversity Travel

Diversity Travel Rebrands as DGI to Accelerate Global Growth

ASL Completes Seventh Acquisition
March 2023

ASL Completes Seventh Acquisition

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Sharples Acquired by ASL Group
February 2023

Sharples Acquired by ASL Group

Diversity Travel Rebrands as DGI to Accelerate Global Growth

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Diversity Travel Rebrands as DGI to Accelerate Global Growth

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Diversity Travel Rebrands as DGI to Accelerate Global Growth

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Diversity Travel Rebrands as DGI to Accelerate Global Growth

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Diversity Travel Rebrands as DGI to Accelerate Global Growth

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Diversity Travel Rebrands as DGI to Accelerate Global Growth

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Diversity Travel Rebrands as DGI to Accelerate Global Growth

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Diversity Travel Rebrands as DGI to Accelerate Global Growth

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Diversity Travel Rebrands as DGI to Accelerate Global Growth

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

Diversity Travel, a leading travel management specialist serving the non-profit and academic sectors, has rebranded as DGI following a period of global expansion and strategic transformation.

The rebrand marks a significant milestone in DGI’s evolution into a global business. Since securing investment from Primary in September 2023, the company has made substantial investments in its people, technology, and operational infrastructure. These include the development and launch of ETHOS, DGI’s proprietary Enterprise Travel Hub, designed to streamline and enhance every aspect of the travel experience for non-profit and academic organisations.

DGI has also expanded its footprint across Europe and the United States, building a client base that includes NGOs, humanitarian agencies, and academic institutions. The company’s new identity reflects its commitment to delivering world-class travel solutions on a global scale.

“Our new identity represents more than just a name change; it reflects our position as a true global business,” said Christopher Airey, CEO. “By investing in our people, strengthening our processes, and leveraging new technology, we’re ensuring we can make a real difference to the organisations we serve.”

In support of its growth strategy, DGI has also relocated to new headquarters at Linley House in central Manchester, providing a modern and collaborative space for its expanding team.

 

Related News

Primary makes significant investment into Diversity Travel
Sep 2023

Primary makes significant investment into Diversity Travel

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