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ICS Learn

Diversity Travel

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Investment Summary

Date of investment: September 2023

Deal status: In Portfolio

Sector: Services

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Diversity Travel

Diversity Travel is an international travel management company servicing the humanitarian, academic and not-for-profit communities. The company has a comprehensive suite of technology-led services providing specialist content, enabling clients to reduce travel spend, increase traveller policy compliance and fulfil their duty of care obligations. The business also uses its deep experience of academic travel to provide educational tours for school, college and university student groups under the Diversity Study Trips brand.

Foster & Freeman

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Investment Summary

Date of investment: August 2019

Deal status: In Portfolio

Sector: Technology

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Foster & Freeman

F+F is the world’s leading manufacturer of high-technology forensic equipment.

ASL Group

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Investment Summary

Date of investment: June 2019

Deal status: In Portfolio

Sector: Technology

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ASL Group

ASL is one of the largest providers of critical workplace technology solutions in the UK, serving over 7,500 customers and servicing a fleet of c.20,000 multi-functional devices.

VJT

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Investment Summary

Date of investment: June 2018

Deal status: In Portfolio

Sector: Services

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VJT

VJ Technology (“VJT”) is a leading distributor of technical fixings, fasteners, consumables and related tools to the UK construction industry.

GatenbySanderson

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Investment Summary

Date of investment: September 2014

Deal status: In Portfolio

Sector: Services

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GatenbySanderson

GatenbySanderson is the UK’s leading people intelligence business advising public services, not for profit and education. GS work within some of the most complex, challenging and highly scrutinised environments to deliver effective leadership and accelerate change.

ICS Learn

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Investment Summary

Date of investment: February 2018

Realisation date: March 2022

Deal status: Realised

Sector: Technology

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ICS Learn

ICS Learn is the category leader in accredited online learning for HR, accountancy and other professional qualifications, providing “must-have” training to 20,000+ students. ICS was acquired by Skill & You in March 2022.

Metamark

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Investment Summary

Date of investment: May 2017

Realisation date: February 2025

Deal status: Realised

Sector: Services

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Metamark

Metamark is a leading manufacturer and distributor of speciality sign vinyl, digital print media and other speciality signage materials. The business was sold to UPM Raflatac in February 2025.

Readypower

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Investment Summary

Date of investment: February 2017

Realisation date: February 2022

Deal status: Realised

Sector: Services

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Readypower

Readypower is a leading specialist rail and infrastructure services provider, combining an operated asset hire and a specialist civil engineering business. It plays a critical role in helping to modernise the UK’s rail network, as electrification and upgrades continue throughout the country. The business was sold to Angel Trains in January 2022.

Leisure Pass Group

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Investment Summary

Date of investment: May 2012

Realisation date: December 2016

Deal status: Realised

Sector: Technology

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Leisure Pass Group

Leisure Pass Group (“LPG”) is the global leader in city-based multi-attraction tourist passes and the operating systems that run and manage them. The business was sold to Exponent / Big Bus in December 2016.

Amtech

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Investment Summary

Date of investment: March 2010

Realisation date: November 2014

Deal status: Realised

Sector: Technology

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Amtech

Amtech is one of the UK’s leading providers of software to the mechanical, electrical and plumbing (‘MEP’) sector of the building services industry. The business was acquired by Trimble Inc. in November 2014.

Napier Turbochargers

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Investment Summary

Date of investment: June 2008

Realisation date: January 2013

Deal status: Realised

Sector: Technology

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Napier Turbochargers

Napier designs and manufactures large axial turbochargers for sale to blue-chip engine OEMs for the power generation, rail traction and marine transportation markets. It also provides aftermarket services to its global installed base of around 18,000 modern turbochargers utilising a global network of independent service centres. The business was acquired by Wabtec Corporation in January 2013.

Pacific Direct

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Investment Summary

Date of investment: April 2008

Realisation date: September 2015

Deal status: Realised

Sector: Services

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Pacific Direct

Pacific Direct is a globally recognised manufacturer and supplier of cosmetic amenities and accessories to luxury hotels, cruise liners and airlines. It has a portfolio of premium brand licences which it supplies to iconic hotels and major luxury chains in 130 countries throughout the world. The business was sold to ADA Cosmetics in September 2015.

Coffee Nation

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Investment Summary

Date of investment: June 2000

Realisation date: April 2008

Deal status: Realised

Sector: Services

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Coffee Nation

Founded in 1998, Coffee Nation pioneered the new market segment of self-service, gourmet coffee stations. Coffee Nation designed and installed self-service gourmet coffee machines in a variety of high footfall locations including motorway service stations, petrol forecourts, airports and large retail stores. The business was sold by Primary in a secondary buy-out before being bought by Costa Coffee and now trades as Costa Express.

 

Pegasus Security Group

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Investment Summary

Date of investment: May 1998

Realisation date: January 2006

Deal status: Realised

Sector: Services

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Pegasus Security Group

Pegasus was one of the UK’s largest independent providers of security and other facilities management services for high profile office premises and government buildings. The business was acquired by ISS Group in January 2006 and is now known as ISS Security.

PCL Group

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Investment Summary

Date of investment: March 1998

Realisation date: January 2005

Deal status: Realised

Sector: Technology

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PCL Group

PCL Group provides specialist engineering design and computer simulation services to the automotive and aerospace industries. The business was acquired by ARRK Corporation in January 2005.

ics-learn

“We selected Primary as our investment partner because we liked and trusted the people and our faith has proven to be well placed. They have bought into our strategy and supported us when we introduced new elements to our growth plan throughout the cycle.“

Colin Kennedy

CEO of ICS Learn

Investment rationale

Investment rationale

Investment Rationale

ICS provides high-quality, accredited training across its core faculties, with a scalable online delivery platform and a best-in-class sales and marketing engine.

We saw compelling macro tailwinds driving both the professional education market, and the online learning and digital delivery sub-segment in which ICS operates. There was a clear opportunity to support continued investment into digital course content, learning technology and international expansion.

Creating value ics

Creating value ics

Creating Value

  • International expansion, with office openings in the Middle East
  • Acquisition and integration of competitor businesses, DPG and Acacia Learning
  • Launch of new professional qualification faculties, including the Chartered Management Institute
  • Best-in-class technology improvements, including digital marketing refinements and implementation of a new ERP system to enhance business information and data analysis

Related News

Skill and You acquires ICS Learn
Mar 2022

Skill and You acquires ICS Learn

ICS Learn Acquires Acacia Learning
Jan 2021

ICS Learn Acquires Acacia Learning

ICS Learn Acquires Development Processes Group
Oct 2020

ICS Learn Acquires Development Processes Group

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

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