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Stagwell (STGW) Marketing Cloud acquires Maru Group

Stagwell (STGW) Marketing Cloud acquires Maru Group

ASL Completes Seventh Acquisition
March 2023

ASL Completes Seventh Acquisition

Stagwell (STGW) Marketing Cloud acquires Maru Group

Sharples Acquired by ASL Group
February 2023

Sharples Acquired by ASL Group

Stagwell (STGW) Marketing Cloud acquires Maru Group

Stagwell (STGW) Marketing Cloud acquires Maru Group
October 2022

Stagwell (STGW) Marketing Cloud acquires Maru Group

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary announces Promotion
October 2022

Primary announces Promotion

Stagwell (STGW) Marketing Cloud acquires Maru Group

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Stagwell (STGW) Marketing Cloud acquires Maru Group

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Invests in Sigma Sports
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Primary Invests in Sigma Sports

Stagwell (STGW) Marketing Cloud acquires Maru Group

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Stagwell (STGW) Marketing Cloud acquires Maru Group

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Stagwell (STGW) Marketing Cloud acquires Maru Group

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Stagwell (STGW) Marketing Cloud acquires Maru Group

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Stagwell (STGW) Marketing Cloud acquires Maru Group

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Stagwell (STGW) Marketing Cloud acquires Maru Group

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Stagwell (STGW) Marketing Cloud acquires Maru Group

Maru Group Acquires Lissted
October 2018

Maru Group Acquires Lissted

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Sells Esteem Systems to Roc Technologies
October 2018

Primary Sells Esteem Systems to Roc Technologies

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas
June 2018

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Stagwell (STGW) Marketing Cloud acquires Maru Group

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Stagwell (STGW) Marketing Cloud acquires Maru Group

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Stagwell (STGW) Marketing Cloud acquires Maru Group

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Announces Sale of Thompson & Morgan
March 2017

Primary Announces Sale of Thompson & Morgan

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Stagwell (STGW) Marketing Cloud acquires Maru Group

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Stagwell (STGW) Marketing Cloud acquires Maru Group

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Stagwell (STGW) Marketing Cloud acquires Maru Group

T&M Seed Leads to Discovery of Supergene
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T&M Seed Leads to Discovery of Supergene

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs Third Acquisition for Maru Group January 2017
January 2017

Primary Backs Third Acquisition for Maru Group January 2017

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs Further Acquisition for Maru Group
April 2016

Primary Backs Further Acquisition for Maru Group

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Invests in Maru Group
February 2016

Primary Invests in Maru Group

Stagwell (STGW) Marketing Cloud acquires Maru Group

Thompson and Morgan Develops "Egg and Chips" Plant
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Thompson and Morgan Develops "Egg and Chips" Plant

Stagwell (STGW) Marketing Cloud acquires Maru Group

Esteem Wins Dell Enterprise Partner Award
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Esteem Wins Dell Enterprise Partner Award

Stagwell (STGW) Marketing Cloud acquires Maru Group

Esteem Recognised with Prestigious Oracle Partner of the Year Award
October 2015

Esteem Recognised with Prestigious Oracle Partner of the Year Award

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Stagwell (STGW) Marketing Cloud acquires Maru Group

New Appointment for Primary as Dayna Currie joins Manchester Office
July 2015

New Appointment for Primary as Dayna Currie joins Manchester Office

Stagwell (STGW) Marketing Cloud acquires Maru Group

Esteem Wins Oracle Storage Award
March 2015

Esteem Wins Oracle Storage Award

Stagwell (STGW) Marketing Cloud acquires Maru Group

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Stagwell (STGW) Marketing Cloud acquires Maru Group

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Stagwell (STGW) Marketing Cloud acquires Maru Group

Esteem Achieves Citrix Solution Advisor Platinum Status
August 2014

Esteem Achieves Citrix Solution Advisor Platinum Status

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Stagwell (STGW) Marketing Cloud acquires Maru Group

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer
July 2014

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Stagwell (STGW) Marketing Cloud acquires Maru Group

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Stagwell (STGW) Marketing Cloud acquires Maru Group

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Stagwell (STGW) Marketing Cloud acquires Maru Group

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

Primary Capital Partners (“Primary”) is pleased to announce the sale of leading digital insights business Maru Group (“the Business”) to Stagwell Marketing Cloud (“Stagwell”), the challenger network built to transform marketing services.

Maru's SaaS solution, HUB, is a fully scalable survey platform that allows in-house marketers to analyse behavioural, transactional, and attitudinal data all in one place. With tens of millions of survey completes processed a year, the Maru/HUB platform manages research from ad-hoc studies to global trackers. Primary established Maru in 2016 through the acquisitions of eDR in the UK and the research and consulting division of Vision Critical in North America. Since then, the Business has seen significant international growth.

Graham Heddle, Partner at Primary, commented: “It has been a pleasure to support Maru Group and its management team to help the Business develop its HUB technology platform into a full SaaS solution serving multiple leading brands across varying sectors in the UK, North and South America. We wish everyone at Maru Group all the best for the future.”

Ged Parton, CEO of Maru Group, commented further: “Primary have been steadfast and committed partners throughout our journey and the challenges of the Pandemic. With their support the Maru/HUB software has evolved to become a world leading ecosystem. The team is very grateful to Primary for their input and support.”

Mark Penn, Chairman, and CEO, of Stagwell said: "Stagwell is pleased to add this sophisticated 'research as a service' partner. Maru will be a great addition to our Stagwell Marketing Cloud and round out our research offering from full-service analytical to do it yourself. Maru is research built for enterprise scale but in simple, convenient and affordable ways."

Stephens Inc (Dominic Wallis, Greg Gordon and Garrett Isbell) advised and led the process for the Maru Group shareholders.

 

Contact Neil Wallace for more information

Tel: +44(0) 20 7920 4800
Email: neil@primary.pe

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