Primary Capital Partners (“Primary”) is pleased to announce the sale of leading digital insights business Maru Group (“the Business”) to Stagwell Marketing Cloud (“Stagwell”), the challenger network built to transform marketing services.
Maru's SaaS solution, HUB, is a fully scalable survey platform that allows in-house marketers to analyse behavioural, transactional, and attitudinal data all in one place. With tens of millions of survey completes processed a year, the Maru/HUB platform manages research from ad-hoc studies to global trackers. Primary established Maru in 2016 through the acquisitions of eDR in the UK and the research and consulting division of Vision Critical in North America. Since then, the Business has seen significant international growth.
Graham Heddle, Partner at Primary, commented: “It has been a pleasure to support Maru Group and its management team to help the Business develop its HUB technology platform into a full SaaS solution serving multiple leading brands across varying sectors in the UK, North and South America. We wish everyone at Maru Group all the best for the future.”
Ged Parton, CEO of Maru Group, commented further: “Primary have been steadfast and committed partners throughout our journey and the challenges of the Pandemic. With their support the Maru/HUB software has evolved to become a world leading ecosystem. The team is very grateful to Primary for their input and support.”
Mark Penn, Chairman, and CEO, of Stagwell said: "Stagwell is pleased to add this sophisticated 'research as a service' partner. Maru will be a great addition to our Stagwell Marketing Cloud and round out our research offering from full-service analytical to do it yourself. Maru is research built for enterprise scale but in simple, convenient and affordable ways."
Stephens Inc (Dominic Wallis, Greg Gordon and Garrett Isbell) advised and led the process for the Maru Group shareholders.
Contact Neil Wallace for more information