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Primary Invests in Maru Group

Primary Invests in Maru Group

Stagwell (STGW) Marketing Cloud acquires Maru Group
October 2022

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Invests in Maru Group

Primary announces Promotion
October 2022

Primary announces Promotion

Primary Invests in Maru Group

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Primary Invests in Maru Group

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Primary Invests in Maru Group

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Primary Invests in Maru Group

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Primary Invests in Maru Group

Primary Invests in Sigma Sports
March 2021

Primary Invests in Sigma Sports

Primary Invests in Maru Group

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Primary Invests in Maru Group

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Primary Invests in Maru Group

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Primary Invests in Maru Group

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Primary Invests in Maru Group

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Primary Invests in Maru Group

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Primary Invests in Maru Group

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Primary Invests in Maru Group

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Primary Invests in Maru Group

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Primary Invests in Maru Group

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Primary Invests in Maru Group

Maru Group Acquires Lissted
October 2018

Maru Group Acquires Lissted

Primary Invests in Maru Group

Primary Sells Esteem Systems to Roc Technologies
October 2018

Primary Sells Esteem Systems to Roc Technologies

Primary Invests in Maru Group

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas
June 2018

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Invests in Maru Group

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Primary Invests in Maru Group

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Primary Invests in Maru Group

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Primary Invests in Maru Group

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Primary Invests in Maru Group

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Primary Invests in Maru Group

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Primary Invests in Maru Group

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Primary Invests in Maru Group

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Primary Invests in Maru Group

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Primary Invests in Maru Group

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Primary Invests in Maru Group

Primary Announces Sale of Thompson & Morgan
March 2017

Primary Announces Sale of Thompson & Morgan

Primary Invests in Maru Group

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Primary Invests in Maru Group

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Primary Invests in Maru Group

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Primary Invests in Maru Group

T&M Seed Leads to Discovery of Supergene
January 2017

T&M Seed Leads to Discovery of Supergene

Primary Invests in Maru Group

Primary Backs Third Acquisition for Maru Group January 2017
January 2017

Primary Backs Third Acquisition for Maru Group January 2017

Primary Invests in Maru Group

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Primary Invests in Maru Group

Primary Backs Further Acquisition for Maru Group
April 2016

Primary Backs Further Acquisition for Maru Group

Primary Invests in Maru Group

Primary Invests in Maru Group
February 2016

Primary Invests in Maru Group

Primary Invests in Maru Group

Thompson and Morgan Develops "Egg and Chips" Plant
January 2016

Thompson and Morgan Develops "Egg and Chips" Plant

Primary Invests in Maru Group

Esteem Wins Dell Enterprise Partner Award
October 2015

Esteem Wins Dell Enterprise Partner Award

Primary Invests in Maru Group

Esteem Recognised with Prestigious Oracle Partner of the Year Award
October 2015

Esteem Recognised with Prestigious Oracle Partner of the Year Award

Primary Invests in Maru Group

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Primary Invests in Maru Group

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Primary Invests in Maru Group

New Appointment for Primary as Dayna Currie joins Manchester Office
July 2015

New Appointment for Primary as Dayna Currie joins Manchester Office

Primary Invests in Maru Group

Esteem Wins Oracle Storage Award
March 2015

Esteem Wins Oracle Storage Award

Primary Invests in Maru Group

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Primary Invests in Maru Group

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Primary Invests in Maru Group

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Primary Invests in Maru Group

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Primary Invests in Maru Group

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Primary Invests in Maru Group

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Invests in Maru Group

Esteem Achieves Citrix Solution Advisor Platinum Status
August 2014

Esteem Achieves Citrix Solution Advisor Platinum Status

Primary Invests in Maru Group

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Primary Invests in Maru Group

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer
July 2014

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer

Primary Invests in Maru Group

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Primary Invests in Maru Group

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Primary Invests in Maru Group

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Primary Invests in Maru Group

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

Primary Capital Partners LLP (Primary”) is pleased to announce an equity investment of up to £45 million in Maru Group Limited (“MARU Group”). MARU Group is a newly formed buy and build vehicle created to build a technology-enabled, professional services firm, delivering information and customer insight services globally. MARU Group’s strategy is to combine a technology driven approach with deep thinking and a focus on actionable outputs for clients.

Concurrent with Primary’s investment, MARU Group is pleased to announce its first acquisition, eDigitalResearch Ltd (“eDR”). Headquartered in Southampton, eDigitalResearch is a market leading Voice of Customer business with its own proprietary technology infrastructure, “HUB”. Founded by Michelle Fuller and Chris Russell in 1999, eDR has grown to around 150 insight professionals and developers working with a range of blue-chip organisations across markets and sectors and has developed a strong reputation for innovation and excellent account management. eDR’s core HUB technology platform will now become an integral part of MARU Group’s future developments, enabling it to deliver technology-focused insight and intelligence.

MARU Group is led by Ged Parton, who most recently held Global CEO roles at Synovate and Ipsos. eDR’s Chief Technical Officer, Shane Wright, will take on the position of MARU Group’s CTO. Both Ged and Shane will continue to work closely with eDR’s current board of directors, including Managing Director Steve Brockway.

Ged Parton, CEO of MARU Group, commented, “Our vision with MARU Group is to build a new kind of professional services firm with technology in its DNA. The acquisition of eDigitalResearch is an important step to achieve this vision. The company has an outstanding technology backbone which will become an integral part of the MARU Group technology ecosystem. We see tremendous potential in the deep talent in the eDR team and believe the combination of technology and advisory skills can deliver our client promise of fast and strategic customer feedback”.

Following on from the acquisition of eDR, MARU Group is also pleased to announce that it has signed an agreement to acquire the North American business of Vision Critical Research and Consulting (VCRC), the research and consulting division of Vision Critical Communications Inc. (“VCCI”). VCRC is a leading provider of research and consulting services to Fortune 500 companies in North America and following its spin-off from VCCI will become a strategic partner to VCCI. Once completed, VCRC’s combination with eDR will form the basis of Maru Group’s international growth strategy. The transaction is expected to close at the end of Q1 2016.

Graham Heddle, the Partner at Primary who led both transactions, commented “We are delighted to provide a significant investment in MARU Group to enable Ged and his team to achieve their ambitions to build a highly differentiated technology leader in the customer insight market. With operations in both Europe and North America, eDR and VCRC together represent a substantial platform in the industry for further acquisitions.”

 

Contact Neil Wallace for more information

Tel: +44(0) 20 7920 4800
Email: neil@primary.pe

Related News

Stagwell (STGW) Marketing Cloud acquires Maru Group
Oct 2022

Stagwell (STGW) Marketing Cloud acquires Maru Group

Maru Group Acquires Lissted
Oct 2018

Maru Group Acquires Lissted

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas
Jun 2018

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs Third Acquisition for Maru Group January 2017
Jan 2017

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs Further Acquisition for Maru Group
Apr 2016

Primary Backs Further Acquisition for Maru Group

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