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Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs Third Acquisition for Maru Group January 2017

Stagwell (STGW) Marketing Cloud acquires Maru Group
October 2022

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backs Third Acquisition for Maru Group January 2017

Primary announces Promotion
October 2022

Primary announces Promotion

Primary Backs Third Acquisition for Maru Group January 2017

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Primary Backs Third Acquisition for Maru Group January 2017

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Primary Backs Third Acquisition for Maru Group January 2017

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Primary Backs Third Acquisition for Maru Group January 2017

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Primary Backs Third Acquisition for Maru Group January 2017

Primary Invests in Sigma Sports
March 2021

Primary Invests in Sigma Sports

Primary Backs Third Acquisition for Maru Group January 2017

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Primary Backs Third Acquisition for Maru Group January 2017

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Primary Backs Third Acquisition for Maru Group January 2017

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Primary Backs Third Acquisition for Maru Group January 2017

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Primary Backs Third Acquisition for Maru Group January 2017

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Primary Backs Third Acquisition for Maru Group January 2017

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Primary Backs Third Acquisition for Maru Group January 2017

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Primary Backs Third Acquisition for Maru Group January 2017

Maru Group Acquires Lissted
October 2018

Maru Group Acquires Lissted

Primary Backs Third Acquisition for Maru Group January 2017

Primary Sells Esteem Systems to Roc Technologies
October 2018

Primary Sells Esteem Systems to Roc Technologies

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas
June 2018

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Primary Backs Third Acquisition for Maru Group January 2017

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Primary Backs Third Acquisition for Maru Group January 2017

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Primary Backs Third Acquisition for Maru Group January 2017

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Primary Backs Third Acquisition for Maru Group January 2017

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Primary Backs Third Acquisition for Maru Group January 2017

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Primary Backs Third Acquisition for Maru Group January 2017

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Primary Backs Third Acquisition for Maru Group January 2017

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backs Third Acquisition for Maru Group January 2017

Primary Announces Sale of Thompson & Morgan
March 2017

Primary Announces Sale of Thompson & Morgan

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Primary Backs Third Acquisition for Maru Group January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Primary Backs Third Acquisition for Maru Group January 2017

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Primary Backs Third Acquisition for Maru Group January 2017

T&M Seed Leads to Discovery of Supergene
January 2017

T&M Seed Leads to Discovery of Supergene

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs Third Acquisition for Maru Group January 2017
January 2017

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs Third Acquisition for Maru Group January 2017

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs Further Acquisition for Maru Group
April 2016

Primary Backs Further Acquisition for Maru Group

Primary Backs Third Acquisition for Maru Group January 2017

Primary Invests in Maru Group
February 2016

Primary Invests in Maru Group

Primary Backs Third Acquisition for Maru Group January 2017

Thompson and Morgan Develops "Egg and Chips" Plant
January 2016

Thompson and Morgan Develops "Egg and Chips" Plant

Primary Backs Third Acquisition for Maru Group January 2017

Esteem Wins Dell Enterprise Partner Award
October 2015

Esteem Wins Dell Enterprise Partner Award

Primary Backs Third Acquisition for Maru Group January 2017

Esteem Recognised with Prestigious Oracle Partner of the Year Award
October 2015

Esteem Recognised with Prestigious Oracle Partner of the Year Award

Primary Backs Third Acquisition for Maru Group January 2017

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Primary Backs Third Acquisition for Maru Group January 2017

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Primary Backs Third Acquisition for Maru Group January 2017

New Appointment for Primary as Dayna Currie joins Manchester Office
July 2015

New Appointment for Primary as Dayna Currie joins Manchester Office

Primary Backs Third Acquisition for Maru Group January 2017

Esteem Wins Oracle Storage Award
March 2015

Esteem Wins Oracle Storage Award

Primary Backs Third Acquisition for Maru Group January 2017

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Primary Backs Third Acquisition for Maru Group January 2017

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Primary Backs Third Acquisition for Maru Group January 2017

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Primary Backs Third Acquisition for Maru Group January 2017

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Primary Backs Third Acquisition for Maru Group January 2017

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backs Third Acquisition for Maru Group January 2017

Esteem Achieves Citrix Solution Advisor Platinum Status
August 2014

Esteem Achieves Citrix Solution Advisor Platinum Status

Primary Backs Third Acquisition for Maru Group January 2017

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Primary Backs Third Acquisition for Maru Group January 2017

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer
July 2014

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer

Primary Backs Third Acquisition for Maru Group January 2017

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Primary Backs Third Acquisition for Maru Group January 2017

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Primary Backs Third Acquisition for Maru Group January 2017

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Primary Backs Third Acquisition for Maru Group January 2017

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

MARU Group continues expansion with the acquisition of market research company Usurv.

MARU Group (“MARU” or “the Group”), a market and customer insights company backed by Primary Capital Partners (“Primary Capital”), has acquired agile research technology platform Usurv (“the Company”) for an undisclosed sum; Usurv will subsequently be rebranded to MARU/USURV. Founders, Martin Bysh and Guy Potter will remain with the Company to oversee its growth trajectory and development.

Founded in 2011, Usurv is an agile survey platform, which provides immediate access to respondents from a network of 3rd party partner websites and sample providers, via online or mobile recruitment. The platform automatically fields short form surveys to those respondents, collecting, analysing and reporting the responses in a matter of hours, without the need for human intervention. The acquisition of Usurv offers the Group an opportunity to acquire a proprietary technology platform, and thereby enhance the service offering of its operating companies.  

Following Primary Capital’s initial equity investment last year, MARU Group has been actively pursuing its acquisitive growth strategy, having made three acquisitions in the past year. Following the acquisitions of eDigitalResearch (rebranded to MARU/edr) and North America-based VCR&C (rebranded to MARU/Matchbox), the Group is consolidating its position as an upcoming player in the market research and insights market by further extending its capabilities. The Group, which recorded revenues of more than $50M in 2016 employs over 400 people.

Ged Parton, CEO of MARU Group, said: “The ability to analyse data quickly and efficiently is of real importance to our clients and their business strategies. We’re excited about the strategic benefits this transaction will deliver to MARU Group, enabling us to provide our clients with an enhanced range of technologies, to complement our excellent advisory services.” 

Martin Bysh, President of Usurv added: “We are delighted to join MARU Group. We believe in speed through automation, we wanted to work with a company that shares this vision and could help us realise our targets. As a financially sound, international Group with an extremely wide range of services that complement our own offering, MARU Group was clearly the leading choice.”

 

Contact Neil Wallace for more information

Tel: +44(0) 20 7920 4800
Email: neil@primary.pe

Related News

Stagwell (STGW) Marketing Cloud acquires Maru Group
Oct 2022

Stagwell (STGW) Marketing Cloud acquires Maru Group

Maru Group Acquires Lissted
Oct 2018

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Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas
Jun 2018

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs Further Acquisition for Maru Group
Apr 2016

Primary Backs Further Acquisition for Maru Group

Primary Invests in Maru Group
Feb 2016

Primary Invests in Maru Group

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