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Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Stagwell (STGW) Marketing Cloud acquires Maru Group
October 2022

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary announces Promotion
October 2022

Primary announces Promotion

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Invests in Sigma Sports
March 2021

Primary Invests in Sigma Sports

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Maru Group Acquires Lissted
October 2018

Maru Group Acquires Lissted

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Sells Esteem Systems to Roc Technologies
October 2018

Primary Sells Esteem Systems to Roc Technologies

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas
June 2018

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Announces Sale of Thompson & Morgan
March 2017

Primary Announces Sale of Thompson & Morgan

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

T&M Seed Leads to Discovery of Supergene
January 2017

T&M Seed Leads to Discovery of Supergene

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs Third Acquisition for Maru Group January 2017
January 2017

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs Further Acquisition for Maru Group
April 2016

Primary Backs Further Acquisition for Maru Group

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Invests in Maru Group
February 2016

Primary Invests in Maru Group

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Thompson and Morgan Develops "Egg and Chips" Plant
January 2016

Thompson and Morgan Develops "Egg and Chips" Plant

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Esteem Wins Dell Enterprise Partner Award
October 2015

Esteem Wins Dell Enterprise Partner Award

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Esteem Recognised with Prestigious Oracle Partner of the Year Award
October 2015

Esteem Recognised with Prestigious Oracle Partner of the Year Award

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

New Appointment for Primary as Dayna Currie joins Manchester Office
July 2015

New Appointment for Primary as Dayna Currie joins Manchester Office

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Esteem Wins Oracle Storage Award
March 2015

Esteem Wins Oracle Storage Award

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Esteem Achieves Citrix Solution Advisor Platinum Status
August 2014

Esteem Achieves Citrix Solution Advisor Platinum Status

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer
July 2014

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

Maru Group (“Maru” or “the Group”), the technology-enabled customer insights company, today announces Maru/Blue’s acquisition of Tú Cuentas LLC, an Hispanic research panel targeting Spanish speaking communities in the US. The addition of Tú Cuentas to Maru/Blue’s range of Market Research Online Communities will significantly strengthen the company’s research capabilities with the Hispanic population.

Founded in 2010, Tú Cuentas is a Hispanic market research panel with over 8,000 registered members in the US. Its proprietary online research platform targets Hispanic communities and gathers insights from both open community discussions and private Market Research Online Communities.

Launched in April 2018, Maru/Blue provides its clients access to high-quality known respondents from market communities. In addition to the rich insights delivered by Maru/Blue’s well-established market research communities, Springboard America, Springboard America Business, Maru Voice Canada, and Maru Voice Canada Business, Tú Cuentas will provide Maru/Blue’s clients with new access to well-curated responses from a deeply-engaged Hispanic community.

Ged Parton, CEO of Maru Group, said, “This is an exciting time for Maru Group. We have recently launched Maru/Blue, opened a new hub in Latin America and made a raft of senior appointments across the Group in the first half of 2018. Our acquisition of Tú Cuentas represents another strategic addition to the Group that will consolidate and enhance Maru’s insight capabilities within one of America’s largest communities.”

Rob Berger, Managing Director of Maru/Blue, added, “Maru/Blue is committed to providing clients with high-quality, reliable and actionable insights from a range of quality sources. The addition of Tú Cuentas’ well-established community to our bank of capabilities will greatly enhance our offering, adding valuable insight from the US significant Hispanic population." 

 

Contact Neil Wallace for more information

Tel: +44(0) 20 7920 4800
Email: neil@primary.pe

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Stagwell (STGW) Marketing Cloud acquires Maru Group
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Maru Group Acquires Lissted
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Primary Backs Third Acquisition for Maru Group January 2017
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Primary Invests in Maru Group
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