Maru Group (“Maru” or “the Group”), the technology-enabled market and customer insights Group, today announces its acquisition of Lissted, the cutting-edge social listening software. The integration of the software into Maru is the latest in a number of significant developments for the Group and will enhance its capabilities, enabling it to remain at the forefront of digital insights.
Founded in 2015, Lissted is highly-efficient software that enables its users to identify key influencers in relevant online communities, gain real-time insights from social media conversations, and engage with targeted clients and customers. The software has four embedded algorithms that are exclusive to and wholly owned by Lissted, which can be used to analyse real world influencers and understand who and what matters most to different communities, across multiple online sources including Twitter, Facebook and LinkedIn.
Lissted has multiple applications and has been utilised in a variety of scenarios such as audience identification and outreach, stakeholder reaction tracking and engagement, and in the development of marketing strategies.
The acquisition of Lissted follows a series of recent exciting developments for Maru after its acquisition of Hispanic panel Tú Cuentas, opening of a new hub in Buenos Aires and launch of Maru/Blue in April 2018. Maru’s acquisition of Lissted will enable the continued development of the software, which has significant growth potential through the extension of its algorithms to other social media platforms such as Instagram.
Ged Parton, CEO of Maru Group commented: “Lissted’s innovative ability to cut through the noise of social media makes it a formidable, cutting-edge piece of technology. Whilst it may be relatively simple to understand what is popular on social media, the key to meaningful insights is understanding what is influential. Maru’s strategic acquisition of Lissted will equip our clients with even greater targeted, relevant and real-time social media insights. We are excited to bring the software on board.”
Contact Neil Wallace for more information