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Maru Group Acquires Lissted

Maru Group Acquires Lissted

ASL Completes Seventh Acquisition
March 2023

ASL Completes Seventh Acquisition

Maru Group Acquires Lissted

Sharples Acquired by ASL Group
February 2023

Sharples Acquired by ASL Group

Maru Group Acquires Lissted

Stagwell (STGW) Marketing Cloud acquires Maru Group
October 2022

Stagwell (STGW) Marketing Cloud acquires Maru Group

Maru Group Acquires Lissted

Primary announces Promotion
October 2022

Primary announces Promotion

Maru Group Acquires Lissted

ASL Group Completes Further Acquisition
September 2022

ASL Group Completes Further Acquisition

Maru Group Acquires Lissted

Primary appoints new Chief Financial Officer
June 2022

Primary appoints new Chief Financial Officer

Maru Group Acquires Lissted

Skill and You acquires ICS Learn
March 2022

Skill and You acquires ICS Learn

Maru Group Acquires Lissted

Primary Sells Readypower to Angel Trains
January 2022

Primary Sells Readypower to Angel Trains

Maru Group Acquires Lissted

Primary Invests in Sigma Sports
March 2021

Primary Invests in Sigma Sports

Maru Group Acquires Lissted

ICS Learn Acquires Acacia Learning
January 2021

ICS Learn Acquires Acacia Learning

Maru Group Acquires Lissted

Primary Announces Two Promotions for the New Year
January 2021

Primary Announces Two Promotions for the New Year

Maru Group Acquires Lissted

ICS Learn Acquires Development Processes Group
October 2020

ICS Learn Acquires Development Processes Group

Maru Group Acquires Lissted

Readypower Acquires RRV Assets of Holyrail
July 2020

Readypower Acquires RRV Assets of Holyrail

Maru Group Acquires Lissted

ASL Group Expands into the North West
February 2020

ASL Group Expands into the North West

Maru Group Acquires Lissted

Primary Backs the MBO of Foster+Freeman
August 2019

Primary Backs the MBO of Foster+Freeman

Maru Group Acquires Lissted

Primary Backed ASL Group Acquires Reprotec
July 2019

Primary Backed ASL Group Acquires Reprotec

Maru Group Acquires Lissted

Primary Backs MBO of ASL Group
June 2019

Primary Backs MBO of ASL Group

Maru Group Acquires Lissted

VJ Technology Acquires Mainline Products
May 2019

VJ Technology Acquires Mainline Products

Maru Group Acquires Lissted

New Board Appointment Drives Metamark International Expansion
November 2018

New Board Appointment Drives Metamark International Expansion

Maru Group Acquires Lissted

Maru Group Acquires Lissted
October 2018

Maru Group Acquires Lissted

Maru Group Acquires Lissted

Primary Sells Esteem Systems to Roc Technologies
October 2018

Primary Sells Esteem Systems to Roc Technologies

Maru Group Acquires Lissted

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas
June 2018

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Maru Group Acquires Lissted

Primary Backs MBO of VJ Technology
June 2018

Primary Backs MBO of VJ Technology

Maru Group Acquires Lissted

Primary Backs MBO of ICS Learn
May 2018

Primary Backs MBO of ICS Learn

Maru Group Acquires Lissted

Metamark acquires Trimwel
May 2018

Metamark acquires Trimwel

Maru Group Acquires Lissted

New Acquisition for Portfolio Company Readypower
December 2017

New Acquisition for Portfolio Company Readypower

Maru Group Acquires Lissted

Primary Welcome Futurist Ray Hammond to Cliveden House
October 2017

Primary Welcome Futurist Ray Hammond to Cliveden House

Maru Group Acquires Lissted

Two New Senior Hires for Metamark
October 2017

Two New Senior Hires for Metamark

Maru Group Acquires Lissted

Primary Backs the MBO of Metamark
May 2017

Primary Backs the MBO of Metamark

Maru Group Acquires Lissted

Primary Hires new Investment Manager
May 2017

Primary Hires new Investment Manager

Maru Group Acquires Lissted

Primary Announces New Promotions
April 2017

Primary Announces New Promotions

Maru Group Acquires Lissted

Primary Awarded UK Mid-Cap Deal of the Year
April 2017

Primary Awarded UK Mid-Cap Deal of the Year

Maru Group Acquires Lissted

Primary Announces Sale of Thompson & Morgan
March 2017

Primary Announces Sale of Thompson & Morgan

Maru Group Acquires Lissted

Primary Backs MBO of Readypower
February 2017

Primary Backs MBO of Readypower

Maru Group Acquires Lissted

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year
January 2017

Sale of Leisure Pass Nominated as UK Mid-Market Deal of the Year

Maru Group Acquires Lissted

David Richard Promoted to Assistant Director
January 2017

David Richard Promoted to Assistant Director

Maru Group Acquires Lissted

T&M Seed Leads to Discovery of Supergene
January 2017

T&M Seed Leads to Discovery of Supergene

Maru Group Acquires Lissted

Primary Backs Third Acquisition for Maru Group January 2017
January 2017

Primary Backs Third Acquisition for Maru Group January 2017

Maru Group Acquires Lissted

Primary Sells Leisure Pass Group
December 2016

Primary Sells Leisure Pass Group

Maru Group Acquires Lissted

Primary Backs Further Acquisition for Maru Group
April 2016

Primary Backs Further Acquisition for Maru Group

Maru Group Acquires Lissted

Primary Invests in Maru Group
February 2016

Primary Invests in Maru Group

Maru Group Acquires Lissted

Thompson and Morgan Develops "Egg and Chips" Plant
January 2016

Thompson and Morgan Develops "Egg and Chips" Plant

Maru Group Acquires Lissted

Esteem Wins Dell Enterprise Partner Award
October 2015

Esteem Wins Dell Enterprise Partner Award

Maru Group Acquires Lissted

Esteem Recognised with Prestigious Oracle Partner of the Year Award
October 2015

Esteem Recognised with Prestigious Oracle Partner of the Year Award

Maru Group Acquires Lissted

Primary Sells Pacific Direct to ADA Cosmetics
September 2015

Primary Sells Pacific Direct to ADA Cosmetics

Maru Group Acquires Lissted

Primary grows Manchester office with addition of Chris Hopwood
September 2015

Primary grows Manchester office with addition of Chris Hopwood

Maru Group Acquires Lissted

New Appointment for Primary as Dayna Currie joins Manchester Office
July 2015

New Appointment for Primary as Dayna Currie joins Manchester Office

Maru Group Acquires Lissted

Esteem Wins Oracle Storage Award
March 2015

Esteem Wins Oracle Storage Award

Maru Group Acquires Lissted

Cutty Sark Among New London Pass Attractions for Summer 2015
March 2015

Cutty Sark Among New London Pass Attractions for Summer 2015

Maru Group Acquires Lissted

Primary Announces Sale of Amtech to Trimble
November 2014

Primary Announces Sale of Amtech to Trimble

Maru Group Acquires Lissted

Primary Backs Buy-Out of GatenbySanderson
November 2014

Primary Backs Buy-Out of GatenbySanderson

Maru Group Acquires Lissted

Primary Expands Team with New Partner Appointment
September 2014

Primary Expands Team with New Partner Appointment

Maru Group Acquires Lissted

Primary Exceeds Target for Fund IV
August 2014

Primary Exceeds Target for Fund IV

Maru Group Acquires Lissted

Gothenberg City Card to Use Leisure Pass LPOS System
August 2014

Gothenberg City Card to Use Leisure Pass LPOS System

Maru Group Acquires Lissted

Esteem Achieves Citrix Solution Advisor Platinum Status
August 2014

Esteem Achieves Citrix Solution Advisor Platinum Status

Maru Group Acquires Lissted

Primary Expands Team with Appointment of David Richard
July 2014

Primary Expands Team with Appointment of David Richard

Maru Group Acquires Lissted

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer
July 2014

Esteem Helps Accelerate Research Capability Across Northern England with Super Computer

Maru Group Acquires Lissted

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers
April 2014

Primary awarded Mid-Cap Deal of the Year for sale of Napier Turbochargers

Maru Group Acquires Lissted

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide
April 2014

Leisure Pass teams up with Gourmet Society to launch expanded London Pass Dining Guide

Maru Group Acquires Lissted

Second Amtech BIM Conference another massive success
March 2014

Second Amtech BIM Conference another massive success

Maru Group Acquires Lissted

Leisure Pass Group joins up for New China Tourism Campaign
January 2014

Leisure Pass Group joins up for New China Tourism Campaign

Maru Group (“Maru” or “the Group”), the technology-enabled market and customer insights Group, today announces its acquisition of Lissted, the cutting-edge social listening software. The integration of the software into Maru is the latest in a number of significant developments for the Group and will enhance its capabilities, enabling it to remain at the forefront of digital insights.

Founded in 2015, Lissted is highly-efficient software that enables its users to identify key influencers in relevant online communities, gain real-time insights from social media conversations, and engage with targeted clients and customers. The software has four embedded algorithms that are exclusive to and wholly owned by Lissted, which can be used to analyse real world influencers and understand who and what matters most to different communities, across multiple online sources including Twitter, Facebook and LinkedIn.

Lissted has multiple applications and has been utilised in a variety of scenarios such as audience identification and outreach, stakeholder reaction tracking and engagement, and in the development of marketing strategies. 

The acquisition of Lissted follows a series of recent exciting developments for Maru after its acquisition of Hispanic panel Tú Cuentas, opening of a new hub in Buenos Aires and launch of Maru/Blue in April 2018. Maru’s acquisition of Lissted will enable the continued development of the software, which has significant growth potential through the extension of its algorithms to other social media platforms such as Instagram. 

Ged Parton, CEO of Maru Group commented: “Lissted’s innovative ability to cut through the noise of social media makes it a formidable, cutting-edge piece of technology. Whilst it may be relatively simple to understand what is popular on social media, the key to meaningful insights is understanding what is influential. Maru’s strategic acquisition of Lissted will equip our clients with even greater targeted, relevant and real-time social media insights. We are excited to bring the software on board.”

 

Contact Neil Wallace for more information

Tel: +44(0) 20 7920 4800
Email: neil@primary.pe

Related News

Stagwell (STGW) Marketing Cloud acquires Maru Group
Oct 2022

Stagwell (STGW) Marketing Cloud acquires Maru Group

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas
Jun 2018

Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

Primary Backs Third Acquisition for Maru Group January 2017
Jan 2017

Primary Backs Third Acquisition for Maru Group January 2017

Primary Backs Further Acquisition for Maru Group
Apr 2016

Primary Backs Further Acquisition for Maru Group

Primary Invests in Maru Group
Feb 2016

Primary Invests in Maru Group

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